Better Collaboration Between Channel Management and Product Management: Where Magic Happens

According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show how you can change that by syncing your B2B marketing goals and business metrics across PPC campaigns to grow your business.

Marketing and communications leaders must take new strategic approaches to talent retention and acquisition, blend in-office and remote working models, and foster creativity, innovation and culture if they are to succeed in 2022. So, how can they capitalize on such a wide-ranging, critical agenda? This complimentary marketing and communications webinar draws on fresh data from the Gartner Marketing and Communications Organization Survey 2022 to explore how leaders can address the challenges and opportunities their teams face in new work environments. Find out how to start gaining benefits now from the future of work.

With more than 2 billion monthly active users, Facebook is the world’s most popular social media platform. And, as we’ve recently been reminded, they have a massive amount of data on your audience including your ideal clients. Are you using Facebook to market your law firm? If you’re not, you should be. This on-demand webinar with Crisp CEO Michael Mogill shows you how you can leverage Facebook to generate leads, raise awareness for your firm, and take your marketing to the next level.

Watch the on-demand webinar today to find out: - Exactly what changes you can expect to see in AdWords (and when they're coming) - The various ways these changes will impact your account - How to use the advanced notice of these changes to get ahead of your competition