Transforming CX Using RCS Business Messaging

Hi everyone! First, I want to kick things off with a little bit of scary news. This past year, Rand Fishkin from SEO Moz, now of SparkToro, released this slide in one of his presentations about the ever-changing SERPs and on-SERP SEO, to discuss some trends that we’ve been seeing in terms of where traffic is really headed. In his presentation, Rand compared organic traffic starting on February 2016 to February 2018, to see what big changes occurred in terms of traffic. If we start with the top row and look at desktop, we can see that in general, desktop between 2016 and 2018 is the same-ish. Paid traffic grew just slightly. And then there’s this “no clicks” category – and this no clicks category is really intriguing, because this means there’s information that’s coming from Google’s own properties, or from various search integrations that basically are not delivering traffic to your site, so that’s 34% of searches that don’t result in a click.

For marketers, content opportunities are endless. But how do you prioritize your content, your channels, and ensure everything ladders up to the same outcome? The truth is what works for you, might not work for someone else.

The role of video for business is changing, fast. To keep up, brands need to start producing multiple videos per week, in a way that is consistent, authentic, and affordable. The only way to achieve this (in our humble opinion) is for brands to harness the power of insourcing and bring at least some of their video production in-house. In this exclusive webinar, you will learn the steps you need to take in order to insource video production and ensure you make great videos from the outset that are high quality and drive outcomes.Check or the recording to learn a proven framework for creating a video strategy from scratch and why insourcing is the most effective way for your brand to produce quality videos at scale.

Want to create a professional-looking video gallery that generates leads (without bothering your dev team for help)? Our customers are doing just that with Wistia Channels. Watch four unique sessions, and learn how you can showcase your content in an engaging, business-building format.