Coursera
Marketing is in a state of disruption. New technologies like AI, Chatbots, and NLP allow companies to build new and automated relationships with customers and prospects. Privacy and data legislation is changing how we use social and web assets. New marketing strategies like Hero-Hub-Help, developing and using customer reviews, Influencer marketing, and the new digital content model are changing the ways consumers and business engage.
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PromoRepublic
Webinar’s author and the speaker is Alla Bohdan, the chief content marketer at PromoRepublic. Her posts and methods are widely published and discussed at Social Media Examiner, The Next Web, Social Media Today and more. Her experience in creating hundreds of content plans and social media strategies made her a beautiful guru of modern web marketing.
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According to Forrester, 71% of B2B buyers reach selection at the end of the digital journey — without using traditional sales processes and demos.
In this webinar we’ll share strategic ways in which thought leadership can drive revenue.
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Salesfusion
In addition to the cadence of posting, the effectiveness of social platforms also serves as a differentiator between the two. With so many social networks out there, it’s important to know the most effective channels for B2B marketers. Overall, there are three social platforms that should be a focus for B2B – Twitter, LinkedIn and Facebook. While there are certainly other networks B2B marketers can benefit from, these three channels have generally proven to be most effective.
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