How to Drive Traffic and Sales Using Facebook Groups

Strategically and efficiently prioritizing which project goes first can help you become a marketing rockstar, driving value for your team. Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first. In this webinar, join Adobe Workfront as they share six proven methods to handle the onslaught of marketing requests, prioritize the most important work, and increase your value to make 2022 your best year yet.

In addition to the cadence of posting, the effectiveness of social platforms also serves as a differentiator between the two. With so many social networks out there, it’s important to know the most effective channels for B2B marketers. Overall, there are three social platforms that should be a focus for B2B – Twitter, LinkedIn and Facebook. While there are certainly other networks B2B marketers can benefit from, these three channels have generally proven to be most effective.

Hailey will walk us through how she sets up her marketing dashboard to efficiently collect data from every campaign she works on. Before falling in love with growth marketing, Hailey was an English teacher for Teach for America in the Bronx. On her nights and weekends, she launched a mobile app startup, and was invited to pitch at SXSW. Her experience with entrepreneurship sparked a journey to answer one simple question, “How do you get someone to sign up for something or to buy something?”

Are you and your business doing all you can to optimize and send better emails? If you’re not A/B testing, it’s time to start. According to research from Litmus, companies that test every email see marketing returns that are 37% higher than brands that don’t. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.