Airship Journeys launches to enable better cross-channel marketing

Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch cross-channel campaign activities. The low-code solution is expected to address the challenges of using drag-and-drop journey builder tools in Airship’s open platform, allowing marketers to reach customers across a number of channels from a single console.