4 Digital Marketing Metrics That Help Determine ROI

ROI, for those of you who are wondering or aren’t sure or aren’t used to using this term, stands for return on investment. What we want to make sure, is that the money we’re spending towards our marketing, the time, the energy we’re putting into our marketing, is delivering the results that we’re expecting. Not all campaigns are going to do what we want them to do, and this is why multi-channel campaigns, looking at different ways to reach our customers, is really good. This is going to allow us to see which ones are working the best and giving us those results. This allows us to optimize our ROI around the channels that are delivering those results for us.