Google Shopping Lets Merchants Add Full Product Pages to Listings

An update to Google Manufacturer Center gives advertisers the ability to add product pages to Google Shopping listings. In addition, advertisers also have access to new analytics capabilities to measure their results. Google Shopping merchants can now populate their listings with product pages. Merchants can use product pages to highlight product features and capabilities in full detail. Google has partnered with WebCollage to provide content for product pages. According to Google, WebCollage has seen 10 percent more conversions for their clients when more visual content is shown at retailers based on an A/B test.