How Effective is Your Current Online Marketing Strategy
The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is offset by the inability to measure up what is really required. In some cases, it might even be counterproductive: which is why it is the CMO’s job to tackle efficiency questions for the best results. In this article, let us explore some of the yardsticks by which to measure the effectiveness of your current online strategy.