DEMANDBASE NAMED A LEADER AMONG ACCOUNT-BASED MARKETING PLATFORMS

Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not only a solidified category but a proven growth strategy for B2B organizations. The Demandbase ABM platform is a comprehensive, end-to-end solution built specifically for B2B marketers. According to the report, “Demandbase has strong relationships and integrations with leading MAPs. The company is also an attractive choice for organizations most comfortable working with large vendors with high market awareness.”