Frequent Facebook Use Leads to Higher Number of Ad Preferences

Facebook earns most of its money by providing brands and marketing agencies with a platform on which they can run their advertising campaigns. However, it doesn’t just provide a blank canvas upon which agencies can do whatever they please. Much on the contrary, Facebook wants to try and compile users preferences and interests so that they can be targeted more accurately, thereby making itself out to be a far more preferable advertising resource for anyone that wishes to pay for it. One thing that Facebook does is that it features all of your data to an ad preference page. If you check this page out you would probably see that Facebook has already algorithmically created a list of preferences that are probably quite accurate. These preferences aren’t just about what TV shows you like and what fast food places you prefer to go to. Indeed, many of these ad preferences have a lot to do with your political leanings as well, something that indicates that Facebook is trying to offer political entities the chance to target people that might respond a little better to the message they are attempting to spread.