Google’s BERT Rolls Out Worldwide

Google announced via Twitter that their BERT algorithm is now rolling out worldwide. BERT will enable Google to better understand search queries. BERT is an algorithm that helps Google better understand search queries. GoogleSearchLiaison noted that BERT is rolling out for 72 languages. He didn’t say 72 languages but rather he listed all 72 languages that BERT is affecting. Google previously noted that BERT affected 10% of search queries for the English language rollout in the United States. It’s possible that BERT may affect similar amounts of search queries globally. BERT is meant to improve how Google understands search queries. So if Google understands the query better that means Google is able to direct organic search traffic to the most appropriate web pages.