LinkedIn Publishes New Guide on Objective-Based Advertising

LinkedIn has been rolling out its Objective-Based Advertising options to more regions. Similar to Facebook's ad process, the objective-based approach guides advertiser decisions by first enabling them to choose the top-level objective for their campaign. Then, by knowing what you’re trying to accomplish, LinkedIn's system will point to the key ad formats and features which best support your optimal outcome. It's a significant change to LinkedIn's ad process, and to help marketers best manage the update, this week, LinkedIn has published a new guide to objective-based advertising, which provides a detailed overview of each element and how to make the most of your options. The guide includes tables which outline how each objective aligns with LinkedIn ad formats, giving you a clearer understanding of how the objective-based process works.