Internal Research Shows that Facebook Usage is in Decline, in Favor of Instagram and WhatsApp

As various reports have suggested, Facebook usage has been in gradual decline over the past few years, as users, more wary of protecting their privacy, switch to messaging apps and ephemeral tools to share their various thoughts and updates. And while Facebook has continued to add to its overall user count, individual activity levels have slowly reduced - Facebook has sought to correct this by boosting the utility of private groups and promoting tools like Facebook Stories to align with usage trends. But again, research has suggested that these efforts have not yet taken hold.