IBM Watson Advertising and Adweek Create Institute for Brand Marketing

IBM and Adweek, LLC today announced the creation of the Institute for Brand Marketin,a program for marketers designed in partnership with IBM Watson Advertising and Adweek. Offering marketers the skills to help  advance in a disruptive marketplace, the initiative will provide complimentary, interactive courses, custom research, thought leadership and live educational experiences at industry events across the country.Innovation can be an important component to a brand's success. According to a recent report by the Economist Intelligence Unit, 81% of marketers believe they need to change the way they run their business, yet the majority are unable to find the time or budget for professional development.1  The Institute for Brand Marketing™ program in collaboration with IBM Watson Advertising and Adweek, the leading source of news and insight serving the brand marketing and advertising community, can help fill this void by offering key learning resources that are designed to empower marketers with the strategies and knowledge to position them for success.The Institute for Brand Marketing™ program will be available on Adweek.com starting in September 2019 with one course per quarter produced by Adweek's editorial team in conjunction with IBM professionals across artificial intelligence, advertising and technology. Ranging in topics from monetizable engagement to marketing technology, each course will include 12 lessons augmented by case studies and relevant industry research and news. The program will track individual progress and reinforce engagement via email, SMS messages and badges for each participant to post on social media.  For those interested in learning more about how to enroll in this program, they can sign up for updatte"IBM Watson Advertising and Adweek created this program to help fill a void in the marketplace for marketers who are looking for continual learning and development," said Randi Stipes, Chief Marketing Officer for IBM Watson Media and Weather. "We're excited to curate a curriculum designed to give people greater confidence and skills to help them better navigate our constantly evolving industry."