Facebook Provides Community-Building Tips for Brands in New Report
Social Media Today | June 14, 2019
As social media, in general, becomes more self-aware, and shifts towards more private sharing - as opposed to posting everything out in the open - the importance of online groups is rising, which is an equally relevant shift for marketers to note.Facebook has been making a big push on groups and community building, and this week, on the Facebook IQ research blog, the company has shared some new tips to help brands better utilize online communities in order to establish stronger connection with their target audience.