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5 factors of direct to consumer brand success

June 10, 2019 / Peter Minnium

If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are the days of scheduling time between drop-offs, pick-ups and work to stop by the mall. Need to try on a few styles? Don’t worry about it: Warby Parker will send you a few sets of glasses to try on at home. Top-notch customer service and breezy return policies make buyer’s remorse a thing of the past, while boxed sets eliminate the need to choose outright. Best of all, many direct brands take social responsibility seriously, offering ethically-sourced products to soothe even the guiltiest conscience; Bombas even donates returned socks to those in need (after they’ve been washed, of course).Personally, I ditched Dove deodorant for Native, my Nikes for Allbirds, my Brooks Brothers for Birddogs and signed up to Quip for all my toothbrushing needs. But I’m not the only one in love with direct brands. After Un...