The World's Most Successful Marketers are Doing These 8 Things

The world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it.But a few things have stayed the same, and one of them is the mindset characteristics of great marketers.World-class marketers have several things in common - including the fact that they all share these eight thought patterns. I would actually go so far as to say that the reason these people are at the top of their game is because of these factors.Here are some key traits and habits you can learn from those who've achieved significant success.A surefire way to be ho-hum is to do whatever everyone else is doing - because if you do what everyone else is doing, then you’ll likely achieve what everyone else is achieving. Which, by definition, is average.I'm not a fan of ho hum.When I founded WordStream, some people might have thought that I was a nutcase. I had ideas, sure, but were they good ideas or bad ideas? I don’t know, because I don’t assess ideas qualitatively. I assess them quantitatively. And some of those ideas ended up working really well.Ideas - the new, the crazy, the shocking, the unorthodox, the off-the-wall, the anything - are marketing fodder. You just have to go forth and try them. How do you come up with these ideas?The fact is, they just happen. But you also have to be open to them. Want to know how to waste a whole lot of time and money? Do marketing without testing the results of your efforts. I can think of nothing more foolish and wasteful than marketing without testing. There’s a reason that entire careers are focused on data and testing in marketing. There’s a reason why WordStream employs data analysts, and I hire data scientists.When you come up with your marketing idea, immediately put it into motion, then measure the results.