Facebook Automated Ads Help Small Businesses Meet Social Advertising Goals

This week, Facebook announced its new plan to help small businesses meet their Facebook and Instagram advertising goals. They recognize that small businesses can lack time and resources to advertise on social media, so they have created a new tool to make this process easier on them: Facebook Automated Ads."We know small business owners are strapped for time, which is why we're committed to building tools that save you time and enable you to focus on the parts of your business you love. Today, we're making it easier for you to manage and promote your business across our platforms through tools such as Automated Ads, appointments and new video editing tools." -Facebook BusinessIn return, Facebook will develop a customized marketing plan for you based on your business goals. You don't have to give up complete control to Facebook if you don't want. You are allowed to have a say on a few things like ad copy, URL for your CTA, and some audience targeting criteria; but in general, you'll just have to fill out some general information, click next and Facebook will do the rest.