54% of Users Have Bought a Product Right After Seeing it on Instagram
Facebook | April 23, 2019
A Facebook-commissioned study of 21,000 regular Instagram users reveals how they interact with brands and the impact it has on sales. A two-part study across 13 countries found that 66% of people use Instagram because they can engage directly with brands. That interaction is driving sales, the study finds, as 54% of survey respondents say they’ve made a purchase right after after seeing a product on Instagram Further, 87% of survey respondents said they took some kind of action after seeing product information on Instagram.