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Last Week's Facebook Outage Proves Why Email Marketing Is Still So Valuable

March 18, 2019 / Nick Wolny

Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners' content marketing into limbo -- and teens into a near-crisis.The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that users still spend an average of 41 minutes a day on the platform. But building your audience on Facebook, Instagram or any private company’s channel can be a double-edged sword when its algorithm gets switched up or its systems go down. So, whether you’re a coach, service provider, ecommerce business or local brick and mortar, it may be time to reconsider email marketing: It's one of the best ways to reach customers, build relationships and increase sales, especially if you’re on a budget.Yet, as a content marketer who spends most of his existence trying to captivate readers’ attention online, I’ve seen far too many general “Thanks For sSubscribing!&rdqu...