Digital marketing: what does a progressive agency culture for women look like anyway

It’s no secret that women have long been underrepresented within the digital marketing world, with men often outnumbering women in both agency and in-house environments. Even when women do make it into the industry, they’re less likely to be directors, managers or department heads than their male counterparts. The reasons for this disparity are complex and although things are certainly improving, real systemic change is required before the industry is truly as equal as it should be.With twelve men in the Run2 office compared to just seven women, it may initially seem as though we’re in no position to talk about gender equality at work. However, one topic that often comes up in conversation, whether we’re interviewing a potential candidate or pitching to a prospective client, is that although we have almost twice as many men in the office as women, women make up many of our top positions: our operations director, the two most senior members of our digital marketing team, our head of design and our content manager are all women. This isn’t to say we don’t have any male managers or department leaders - their role is integral to the company’s success - but it’s certainly rare for the majority of female employees to be in senior positions.