Facebook, Instagram Have A Plan To Ensure Transparent Lok Sabha Elections

In a bid to bring transparency in political advertisements in the run-up to 2019 general elections, Facebook has made it compulsory for advertisers to disclose their identity and location before any such advertisement material can be run on the popular social media platform and Instagram. Beginning early next year, Facebook will also start showing a disclaimer on all political advertisements by providing details of those placing the advertisements. Facebook, which has over 200 million users in India, said it was important that people know more about the advertisements they see, especially those that refer to political figures, political parties, elections, and legislation. That's why we're making big changes to the way we manage these ads on Facebook and Instagram. We've rolled out these changes in the US, Brazil, and the UK, and next, we're taking our first steps towards bringing transparency to ads related to politics in India, it said.