Content and Ranking Factors for Google AI Search

I’ve been considering ranking factors this year and asked several leading SEO for a reality check (Real World Ranking Factors). The feedback I received confirmed the direction of my thoughts about ranking factors. Google’s algorithm has changed dramatically. While ranking factors still matter, content factors may be playing a larger role. Search engines evolve faster than the SEO industry. The SEO industry is in a constant state of catching up. A good example is the 2005 announcement of the role statistical analysis played in ranking (quality websites) and demoting (spam) websites.