Email Sales Rate Peaks On Black Friday, But Is Lower On Cyber Monday
MediaPost | December 03, 2018
Email volume and sales rates hit new highs over the Thanksgiving weekend, but there has been a shift toward the earlier days in the cycle, judging by a study by Omniscient. Open and click rates were highest on Monday and Wednesday of Thanksgiving week, topping 10%, although they fell slightly on Black Friday itself— no surprise, given the email volume of that day. And consumers bought almost as many items on Thanksgiving Day as they did on Black Friday.