Successful B2B Marketers Putting Audiences' Needs First

A majority of B2B content marketers in North America have increased their spending on content creation in the past 12 months, according to the latest annual studyof B2B content marketing from the Content Marketing Institute and MarketingProfs. Of the 771 qualified North American content marketers who responded to the survey, 27% rated their organization’s overall level of content marketing success as either extremely (4%) or very (23%) successful. The biggest disparities between the most and least successful marketers relate to the use of primary research, customer conversations/panels, and database analysis.