SEO ranking – The factors you need to focus on in 2018

Search engine optimisation  is not what it used to be. No surprise there, just think of an industry that hasn’t changed over the years. The reason SEO isn’t the same, however, is because the rules and ethics keep changing and are pretty much rewritten every year. It’s not easy to keep up with this and Google like it that way. So, looking at your own website and the results you want to achieve, what gave you a positive return last year may not work at all in 2018. You will always find changes that you cannot ignore if you want to rank higher, however, the fundamental aspects remain the same. I’m talking about Google ranking factors that can make or break your website’s position in the SERPs