E-commerce sites focused on returns visits ‘thundering ahead’ of competitors

Getting a customer to your site once is a small feat, but if you want to survive in today’s crowded world of e-commerce, return visits should be your top priority.A global study of 250m e-commerce websites and €500m  in online revenue by Wolfgang Digital demonstrates the importance of this in a market where conversion rates stand at a razor-thin average of just 1.8%.The headline is high return visits lead to higher revenues; websites that attract a user back again and again are “thundering ahead of their one-click-wonder competitors” when it comes to sales, according to Wolfgang.