Mobile marketing mystics: Unlocking the potential of in-app advertising.

Fast forward to the present day, and the phones in our pockets are an auxiliary hive mind, within which the sum of all human knowledge resides. Quite a change, I’d say. One can hardly even describe these devices as phones anymore. The act of physically phoning someone is a dying art. So much so, that according to a recent Ofcom report, the number of calls made in the UK fell in volume for the first time ever last year.Conversely, Britons today spend average of 24 hours a week online, according to the same report. We check our phones, through habit or nudge, once every 12 minutes. Driven by our access to a reliable, high-speed internet connection and the proliferation of networked mobile devices, the total amount of time spent online by Britons has doubled over the last decade.