Instagram's Looking to Launch a Standalone App for Online Shopping.

That, reportedly, is what the Facebook-owned company is developing, which would enable it to maximize the potential of shopping on the visual platform, without risking the current Instagram user-experience in a significant way. The app which may be called IG Shopping - would let users browse collections of goods from merchants that they follow, and purchase them directly within the app. The direct connection between Instagram’s main app and its proposed shopping channel is essential – as noted here, based on the information provided, Instagram Shopping would highlight items from businesses you already follow on IG, while you would also expect that brands on Instagram would be given additional options to link to their Instagram Shopping channels from their Instagram posts.