Walmart is cozying up to influencers

In its effort to boost the appeal of its website with lifestyle imagery, Walmart is adding influencer content to its website. All influencer content appears below product images and the product information on each page and is different depending on the product. On Walmart.com’s product page for Bigelow Green Tea, a visitor can find images from bloggers’ sites of cakes, muffins, and cookies baked using Bigelow Tea, followed by three recipes visitors can download or view to make themselves. Meanwhile, on the product page for Schwarzkopf göt2b hair color, are images of influencers posing with the hair color or using the company’s other hairspray product.