Blockchain and Digital Marketing: The Future of Innovation

Digital marketing is a huge field. In the U.S alone, companies are on pace to spend about $120 billion in digital marketing by 2021, making it one of the biggest playing fields for businesses looking to promote their brands. Still, it remains an industry fraught with issues. From extreme bot-controlled automation to the increasing difficulty for publishers to guarantee data privacy and transparency, digital marketing continues to cause problems for all players involved, more so for businesses that pay huge sums of cash to get their brands in front of potential customers.