Facebook is bringing augmented reality ads to the news feed.

With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of ensuring brands are getting the best bang for their buck.  Limited to its US users at launch, a new augmented reality (AR) feature will enable customers to virtually try on items “in just one click” from certain ads, including fashion accessories and cosmetics, as well as trying out AR-based games and apps. The social network says the new update comes off Boston Consulting Group findings that 80 million people in the US engage with AR on a “monthly basis”, which that figure expected to grow to more than 120 million by 2021.“From try-on product experiences to immersive filters for games and movies, AR enables people to connect with your business and products in new ways,” the company explained in a blog post.