Reddit Displaces Facebook, Becomes No. 3 U.S. Website

Reddit, a news-sharing and commenting community that has relatively low share of mind on Madison Avenue, now ranks as the third top U.S. website, displacing Facebook, according to the latest estimates from Alexa.com.The ranking, based on a composite of daily time spent on the site, daily page view per visitor, the share of traffic generated from search, and the number of other sites linking into it, is a signal of the underlying vitality of site to the Internet community. At No. 3, Reddit ranks just behind Google.com and YouTube.com, and ahead of Facebook.com, and other biggies like Amazon.com, Wikipedia.com, Yahoo.com, Twitter.com, eBay.com, and Instagram.com.