Facebook Provides New Option to Boost Marketplace Posts, and Marketplace Ads for Businesses
Social Media Today | June 07, 2018
Facebook will now allow users to boost their Facebook Marketplace listings, while also enabling businesses to advertise within Marketplace, as part of its first push to monetize the option. Facebook first introduced its Marketplace tab in late 2016, seeking to tap into the 450 million people who visit buy and sell groups each month. Since then, usage of Marketplace has continued to grow, and now, Facebook’s looking to take the next step, giving the company another tool for monetization – and one which has the potential to become a significant part of their wider revenue generation effort.