The limitations of Google AdWords demographic targeting
Search Engine Land | September 14, 2017
Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to the most relevant groups, as well as for improving the performance of particular demographic groups by creating catered experiences for them.