Why Facebook says its ads can reach more people in the US than live there
Marketing Land | September 06, 2017
Facebook claims that its ads can reach more people in the US than the number of people who live in the US. Pivotal Research analyst Brian Wieser picked up on the discrepancy after checking potential audience estimates provided by Facebook’s self-serve ad-buying tool and comparing Facebook’s estimates with estimates calculated last year by the US Census Bureau.