Does the brand crackdown on media transparency go far enough?

The last year has seen digital ad spend dominate the marketing conversation and not often for the right reasons. There seems to have been one issue after another, from the YouTube brand safety scandal to Facebook’s measurement errors and the media transparency concerns raised by the Association of National Advertisers’ (ANA) report. What has exacerbated these is the lack of understanding among marketers when it comes to their media investments, which was clear in the reaction to all three issues. Those that pulled their ads from YouTube seemed to have no idea how their ads could have appeared next to content from white supremacists.