25 promotion tactics to ensure people actually see your content
Marketing Land | July 20, 2017
UBS overlooked the engines of content marketing: promotion and distribution. The firm isn’t alone. When brands decide to “do content,” that usually means hiring someone to write a lot of stuff and then sitting back, awaiting leads. But a successful content marketing strategy is, at best, based 50 percent on quality content and 50 percent on promotion. It won’t matter if your content is mind-alteringly original or ground-breakingly innovative. If no one reads it, you might as well not have made it.