9 pitfalls to scaling content and how to avoid them
Marketing Land | June 08, 2017
As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition. Marketers who started with writing product descriptions are now asked to produce daily blog posts and weekly videos. Any time you have this type of rapid expansion, there are bound to be growing pains. Some common themes include: companies lack the internal resources to produce large-scale quality content.