US brands will lose $6.5bn to ad fraud in 2017 as report claims the war is ‘winnable’
Marketing week | May 26, 2017
As brands place more of an emphasis on digital advertising, the risk of ad fraud only increases. But despite this threat, the level of ad fraud in the US is set to fall in 2017. According to the latest Bot Baseline report from White Ops and the ANA, which is based on an analysis of 49 ANA members’ digital advertising activity between October 2016 and January 2017, US brands will lose $6.5bn in revenues due to ad fraud in 2017. That is down 10% from 2016 when this figure stood at $7.2bn.