Walkers Crisps social media campaign backfires as trolls hijack competition
Marketing week | May 25, 2017
Walkers has released a statement, saying: “We recognise people were offended by irresponsible and offensive posts by individuals, and we apologise. We are equally upset and have shut down all activity.A Walkers campaign has been hijacked by consumers on social media, after the brand asked people to upload a selfie to potentially win tickets to the Champion’s League final.