P&G’s Marc Pritchard slams objections to his attempt to clean up digital

Procter and Gamble’s chief brand officer says myths around digital advertising have distracted marketers from taking action and they must now take control and “be prepared to break some furniture”. Procter & Gamble’s chief brand officer Marc Pritchard has dismissed objections to his attempts to clean up the digital ad ecosystem, calling out those that might try to justify not adhering to his demands and pointing out what he calls “head fakes” – myths that are standing in the way of digital becoming more transparent and accountable.