The future of social insight
Marketing week | February 22, 2017
Latest statistics show that 2.8 billion people were using social media by the end of 2016, up 21% from 2015, while in the UK 77% of people have a social media account. Brands are now using sophisticated techniques to exploit the market research potential of social media, whether that be linking people’s interests to purchase behaviour or gaining wider insight from the conversations, posts, complaints and compliments people post.