New ‘This Girl Can’ campaign to target ‘teens, mums and their grandmothers’
Marketing week | January 31, 2017
Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with the aim of being “a bit bolder” in its creative as it tries to encourage all women to take up exercise whether they are 14 or 65. The campaign is being in launched in stages, with the out-of-home posters released last week and the digital activity starting yesterday (30 January). The new TV ad is set to hit British airwaves on 24 February.