How to Use Google UTMs to Analyze Your Social Traffic

UTMs let you differentiate one traffic source from another. You likely share the same link to your  post on all of your social media platforms, but creating unique links with UTM parameters will help you discover more about your readers. These special links let you create identifiers, or parameters, within URLs so you can track referrals to blog posts, opt-ins, or landing pages you direct people to. With UTM links, you can send people from various places to the same landing page URL. You just have to tweak the URL with UTM parameters. UTM links let you track referrals from a variety of sources like your email newsletter, Facebook ads, Twitter, LinkedIn, and more! Then in the Campaign Source field, enter the social media platform (Facebook) and the source (group post, page post, or ad) on which you plan to share this post. For instance, if you share the post in a Facebook group, on a Facebook page, and in a Facebook ad, you can use the Source field to create a unique URL for all three of those traffic sources.