Do Holiday Specials via Social Media Work? New Research

Do you run social media campaigns for the holidays? Wondering if social media efforts during holiday seasons impact sales? In this article, you’ll discover new research that shows why small businesses should maintain a consistent social presence all year long, and why small- and medium-sized businesses should participate in larger, holistic holiday campaigns You’ve probably at least heard of Small Business Saturday, but do you know about its roots? American Express created the event in 2010 to drive shoppers to local small businesses the day after Black Friday. Over the years, Small Business Saturday has grown into a kind of social movement where communities support their friends and neighbors who own local shops.