Social Media, Content Strategy, and Digital Advertising Become Social Media Marketing

According to the 2016 State of Social Business, a new study by Altimeter, presented by Ed Terpening,   with Aubrey Littleton, Social Media has evolved far beyond its media roots into an engagement platform, stressing and stretching social team hubs who are trying to balance a platform that is growing in every direction, says the Executive Summary. The practice of social business is evolving so quickly, and into so many existing, mature business functions, that the team can no longer operate as a silo, says the report. To achieve the objectives of today’s consumers and businesses, the social business team must excel at both integrating and transitioning social business practices to existing mature functions, says the report, such as e- commerce, advertising, and customer service.Ten years into this technology disruption internal partners have become a necessity to scale impact, and are now willing to invest their attention and budget in the platform. The Summary of Findings shows that: