5 effective ways to improve your website’s checkout conversion rate

Checkout conversion rate is arguably the most important metric for any e-commerce business.
This is the page where your business actually makes money. Mess up here, and all the hard work you put in attracting and nurturing visitors will have gone to waste. Shopping cart abandonment makes your checkout process conversion rate even more important. The average shopping cart abandonment rate for e-commerce stores is roughly 68.8 percent. This means seven out of 10 people leave your website after committing to purchase. In this post, we’ll look at some simple tips you can implement to improve your checkout conversion rate.