The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy

In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a social media war room the brand set up with its agency, MRM//McCann, during National Pancake Day. “We executed and implemented a social media war room with MRM/McCann, which meant we had a team of people — like a newsroom — sitting around managing and actively participating with all the conversations that were happening nationwide on that one specific day in March,” said Thompson.
Wanting to know more about the social media war room IHOP’s agency put together and managed, we turned to MRM//McCann’s vice president of social media strategy, Randi Rosenfeld.