How your startup should be using Google AdWords

For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get by in the beginning by having your intern do it? No matter what you do, it can feel like the wrong choice; advertising your business for the first time can be very stressful. But you’re taking a leap, and you should applaud yourself for it — and then use these tips to start generating growth.